The Crown at Carolina Theatre Greensboro NC

The Crown at the Carolina Theatre

The Crown is celebrated for its delicate acoustics, inviting ambiance, intimate setting, as well as its accessibility to the Triad’s performing arts community. Warm, exposed brick walls, high ceilings, and huge lead-paned windows (original to the building) bring the room its natural, historic, up-cycled “cool” factor.

Today The Crown at the Carolina is used for theatre, live music, spoken word, dance, weddings, private functions, and more Greensboro, NC events.

The Crown RENTAL Overview & Details

Rental Rates For The Crown at The Carolina - Private Event

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General Information for Private Events

When The Crown at the Carolina is rented for private events such as weddings, receptions, and parties, it is rented on an all-day, “all-in” fee which includes:

  • Rental from 9am until midnight
  • Facility Fee
  • House staff (up to 16 staff hours; additional hours billed at $36.13/hr./person)
  • Technical assistance, as needed (up to 8 staff hours; additional hours billed at $36.13/hr./person)
  • Tables and chairs including set-up and tear-down (does NOT include linens)
  • Production equipment including sound and light board, digital projector and screen, microphones and pre-hung lighting fixtures
  • Digital Marquee message
  • 12’ x 16’ stage
  • Baby grand piano

The “all-in” price does not include Lessee’s Liability Insurance, any alcohol, bartenders, or decorations.

Rental Requirements

Besides the rental fee, all lessees will be required to provide proof of Liability Insurance coverage. Rental requests are made via application from our website https://carolinatheatre.com/rentals/rental-request/.

All-In Fees for Private Events
  • All Events: Monday through Thursday
    • $1750 flat fee, including Facility Fees
  • All Events: Friday, Saturday or Sunday
    • $2150 flat fee, including Facility Fees

Staff Costs

House staff and technical assistance included as noted above

Food and Beverage

The Carolina Theatre is required to purchase and distribute any and all alcoholic beverages that are consumed on the premises. Options include a cash bar, open bar, or a combination of the two. This is not included in the flat fee. Lessee may use an insured caterer, pre-cooked store wrapped food, or self-cater. All food items brought into the facility must be consumed, removed, or taken to the dumpster at the conclusion of the event to avoid any additional charges.

Insurance

All lessees and caterers are required to have proof of Liability Insurance listing Carolina Theatre as “Additional Insured”

Additional Fees

Excluding any damage to premise or extra custodial charges, there are no additional fees.

We do NOT charge a:

  • Caterer’s Fee or a Corkage Fee
  • Clean-up fee or Cake cutting fee

The Crown at the Carolina, located on the third floor, started its life as the 1927 vaudeville theatre’s original sign shop, churning out iconic posters and ads for early touring shows and movies. After spending the decades that followed as a storage area, the space underwent its first phase of renovation to open to the public as The Crown in September 2013.

Now a high-tech, flexible performance space, The Crown is celebrated for its delicate acoustics, inviting ambiance, intimate setting, as well as its accessibility to the Triad’s performing arts community. Warm, exposed brick walls, high ceilings, and huge lead-paned windows (original to the building) bring the room its natural, historic, up-cycled “cool” factor.

Rental Rates for The Crown at The Carolina - Ticketed Event

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General Information for Ticketed Events

The Crown is rented on a “four-wall” basis, meaning when you rent the space, much of the equipment that is installed is included in your rental, along with available tables (two 6’ rectangular and twenty 2’ round) and chairs (150 padded). However, labor of any type, box offices services, promotion and marketing are not included in the Base Rental Fee.

    Rental Requirements

    All lessees will be required to cover rental costs, facility fees and staff costs, and provide proof of Liability Insurance coverage. Rental requests are made via application from our website at https://carolinatheatre.com/rentals/rental-request/.

    Base Rental Fees for Ticketed Events
    • All Events: Sunday through Thursday
      • $600 for the first eight hours; $75 per hour after eight hours; Non-Profit discount - $400 for first eight hours
    • All Events: Friday or Saturday
      • $750 for the first eight hours; $75 per hour after eight hours; Non-Profit discount - $500 for first eight hours
        • Non-profit organizations based in Guilford, Alamance, Randolph, Davidson, Forsyth, Stokes, Rockingham and Caswell counties must submit their IRS 501©(3) determination letter.
    Facility Fees
    • For non-ticketed events, a facility fee of 12% of the rental portion only will be assessed.
    • For ticketed events, a $3.00 Processing Fee will be added to the base price of the tickets over $10.
    Staff Costs

    The Carolina Theatre encourages its Lessees to use volunteers for their events whenever possible. However, a certain number of Theatre staff will be needed depending on the type of event. All staff positions are billed at $22/hr. up to the first eight hours, and at time and a half after eight hours or between the hours of midnight and 8am. All labor charges subject to a 9.5% fee for FICA, insurance.

    • House Managers
      • For non-public events such as meetings or rehearsals where the anticipated attendance is less than 100, one House Manager will be required. For all other events, two House Managers will be required.
    • Technical/Production Staff
      • When any Carolina/Crown Theatre equipment is used, a minimum of one technical staff is required.
    Box Office Services

    The Carolina Theatre central Box Office handles all sales for ticketed events at The Crown. There is a one-time Box Office set-up fee of $40, and a “per ticket” and credit card charge when applicable.

    Concessions

    In most instances, the Carolina Theatre will staff a concessions stand for public events held in The Crown.

    Snacks, soft drinks, water, and when appropriate, alcoholic beverages will be available for purchase. All proceeds from concessions are retained by the Carolina Theatre.

    Insurance

    All lessees and caterers are required to have proof of Liability Insurance listing Carolina Theatre as “Additional Insured” and Carolina Theatre as Certificate Holder.

    ROOM SPECS AND EQUIPMENT AVAILABLE

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    The Crown at the Carolina is a multiuse room on the third floor of the historic Carolina Theatre, set up as a multi-functional black box theatre. It has been used for modern dance recitals, smaller ballet performances, chamber music, wind ensembles, local bands, live theatre and musicals, spoken word, gospel shows, jazz performances from solo up to 16 instruments, birthday parties, wedding receptions, corporate events, weddings, Bar Mitzvahs, Bat Mitzvahs, readers’ theatre, film screenings and more.

    The room is 55’ x 48’. There are four equidistant structural concrete columns in the room, thereby forming several natural “playing areas” about the room. The most popular set-up is against the east (window) wall. The floor is a structural concrete deck painted a near-black grey. The walls are natural rough brick and mortar with bench seating on the north and south walls. There are floor to ceiling length black curtains that can be pulled from a curved curtain track to enclose almost ¾ of the rooms wall space.

    There are unlimited seating options available for the Crown. Our theatre staff is available to offer you suggestions to make your event a more pleasant experience for your patrons.

    Located on the fourth floor is a green room with couches, sink, refrigerator, and microwave. Two restrooms and a full dressing room (no shower) with make-up mirrors are also available.

    Capacity:

    • Standing Room Only – 200
    • Seated – 150
    • Seated for dining - 120
    • Seated for Movies – 90
      • 150 burgundy padded chairs available
      • 20 – 2’ dia. plywood topped bistro tables adjustable from 30” to 46” high
      • 6’ and 8’ rectangular tables are available.

    PORTABLE STAGING

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    Six (6) 4’x 8’ interlocking plywood decked aluminum framed platforms are available to construct several different staging possibilities. 1’ legs available for all platforms, enough 2’ legs to completely raise 3 platforms.

    SOUND EQUIPMENT

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    • 1 - Allen & Heath QU16 - 16 channel digital mixer,
    • 16 Mono Inputs (TRS + XLR)
    • 3 Stereo Inputs (TRS)
    • 4 Stereo FX Returns
    • 16 Busses
    • 12 Mix Outputs (LR, Mono Mix 1-4, Stereo Mix 1-3)
    • 4 FX Engines
    • Recallable AnaLOGIQTM Preamps
    • Trim, polarity, HPF, gate, insert, 4-band PEQ, compressor and delay on all Inputs
    • QU Drive multi-track recording is possible when given ample advanced notice (extra charge).
    • 2 - JBL PRX735 15" Three-Way, Self-Powered Speaker 1500W
    • 1 - JBL PRX718XLF 18" Self-Powered Extended Low Frequency Subwoofer System
    • 6 - JBL PRX712 JBL PRX712 12" Two-Way Full-Range Self-Powered Monitor
    • Horizon NSPL16X4-100FF 16 x 4 Snake, 100 ft,
    • 8 – Straight Mic Stands
    • 8 – Boom Stands
    • Ample microphones & cabling for most situations
    • Various DI boxes, active and passive

    LIGHTING EQUIPMENT

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    • There are 48 channels ETC Sensor2 Install Rack
      • Channels 1 and 2 are used for house lighting and Fleenor Preset 10 remote panel
      • Lighting Console is an ETC Element
    • 60 Faders
    • 250 Channels
    • 1024 Outputs
    • 10,000 cues
    • 2 Touchscreens
      • Located on 4th floor level, adjacent to Crown dressing rooms
    • 8 – Desisti 6” fresnels – 1kw
    • 6 – various 6” fresnels – 750w
    • 12 – Strand 6 x 9 ellipsoidal – 750w
    • Asst of 5’, 10’ and 15’ 2p&g cables and a few 2-fers available
    • Ample gel frames, template holders etc.
    • 8 – 4way barn doors
    • Minimal gel available

    VIDEO EQUIPMENT

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    • Draper Targa Electric Projection Screen, 117.5" x 188", Clearsound XT950 Material
    • Hitachi CP-WU8450 LCD Projector WUXGA, 5000 Lumens
    • Oppo BDP-93 Universal Network 3D Blu-ray Disc Player
    • Extron SSP 7.1 Surround Sound Processor
    • Hosa OPT-110 Optical Cable
    • 7 - JBL PRX712 12" Two-Way Full-Range Stage Monitor for 7.1 Surround
    • 7 Speaker Stands
    • Mac and PC laptops available

    MISCELLANEOUS

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    10’, 8’, 6’, 4’& 2’ ladders available

    Labor

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    • All labor is billed at $22/hour, plus 9.5% for FICA and Insurance. Time over eight hours or after midnight is billed at time and a half. If both conditions apply, labor is at double time. There is a two-hour minimum on all labor calls.
    • Theatre staff must be present any time The Crown is occupied.

    What's Playing

    Dance Machine

    June 18, 2024 6:00 pm

    Dance Machine

    June 19, 2024 8:00 am

    Dance Machine

    June 20, 2024 8:00 am

    Dance Machine

    June 21, 2024 8:00 am

    Dance Machine

    June 22, 2024 8:00 am

    Administrative Office Contact Information

    Hours: Mon-Fri, 9am-5pm

    (336) 333-2600

    Rental Inquiries: (336) 333-2600 x 3

    Rent The Crown for your next event

    The Crown at the Carolina, originally the theatre’s sign shop, is now a multi-use black box performance and rental space located on the Carolina’s third floor of the historic Carolina Theatre. It can been used for modern dance recitals, smaller ballet performances, chamber music, wind ensembles, local bands, live theatre and musicals, spoken word, gospel shows, jazz performances from the most intimate of trios all the way to 16 instruments, birthday parties, wedding receptions, corporate events, weddings, Bar Mitzvahs, Bat Mitzvahs, readers’ theatre, film screenings, and more.

    Partners & Sponsors

    Support the Carolina Theatre!

    Your donations are critical to keeping the vision alive to provide arts and education to people living in the Triad.

    The Carolina Theatre of Greensboro

    Your Exquisite Venue Awaits: Book the theatre Today

    Box Office Hours:
    Monday – Friday
    9:00 AM – 5:00 PM